O marketing directo enquanto instrumento de comunicação tem sido negligenciado, mas é o email marketing que manifesta taxas piores.
Direct mail is often neglected by many businesses, in favor of email. But direct mail is still a powerful marketing method – one that you can use with great results in your business. Contrary to what some businesses owners believe, direct mail still gets opened and read. According to the Direct Mail Information Service, 67% of direct mail is opened, and 45% is both opened and read. Email cannot begin to match those rates.